Creating impact through
Effective Innovation

A showcase of our recent work.

AI Accelerator

Releasing Norton Genie

An AI powered scam detector — from design to launch in 8 weeks.

Evolving for maximum impact

Doubling digital sales for Fred.Olsen Cruise Lines

From a vision to a digital roadmap for change. How we enabled Fred. Olsen to make more from their digital estate.

Shortlisted for a 2024 DBA Design Effectiveness Award

Innovating what's next

Intimacy as a service for Nivea

50 service ideas to build future customer relationships and drive a better understanding of total skin health.

Current projects (client confidential)

Areas of expertise

Industry recognition

Else Wins 2x Gold, 1x Silver 1x Bronze at 2023 BIMA Awards

The BIMA Awards are the UK’s longest-standing and most prestigious digital and tech awards. Instinctively, an R&D project aiming to help people living with dementia won Gold in Social Good and the Trailblazer categories.

Our work with Norton on an AI app called Genie won Bronze in the AI category. Another R&D project, Concorder, which aims to create a fair share of music for everyone won silver in Popular Culture.

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