AI X Else

The importance of Ownable Moments in an AI-driven future

While efficiency and convenience are at an all-time high, something essential is lost in this overly automated environment: the human touch.

AI case study

Releasing Norton Genie

An AI-powered scam detector from design to launch in under 8 weeks.

AI case study

Weeding out the bad from the Good.Choice

Working with Good.Choice to launch a new way to find the truth in what’s on offer.

AI in R&D

AI can fix a broken education system

Where, how and what our children learn is set to change beyond recognition.

AI innovation

Else is the strategic design partner on several AI-powered innovation projects. See how we can help on your AI venture.

AI innovation services

Advanced thinking

Through our R&D programme, we’re exploring how AI might impact everything from education to volunteering and design systems.

Explore our R&D

Preparing for impact

Change can be uncomfortable. We help clients embrace discomfort while
considering the future, to maximise opportunities.

How good change starts

Anyone can look smart by holding forth about what might happen in a year or ten. But the kudos belongs to people rolling up their sleeves and making something useful right now

Matt Watkinson, author of ‘Mastering Uncertainty’

Leveraging AI for business

In our guided session we’ll help you make sense of what AI really means for your business and industry as a whole.

Explore the opportunities it presents, gain a better understanding of any risks and considerations, and leave with the confidence to innovate and create disruption.

Advancing our AI thinking

Exploring AI, Web3 and emerging tech

Our R&D programme creates the space to explore new tech trends against societal needs. We are currently exploring a range of AI / Web3 applications across health, travel, loneliness, healthy ageing, and circularity. Get in touch to find out more.

Change starts with a conversation

Let's get started