FOOTHOLD
Opening a path to success for disadvantaged students
Through this multi-faceted approach, blending educational growth with personal development, this service represents a new, more hollistic approach to learning and development.
Releasing Norton Genie
An AI-powered scam detector from design to launch in under 8 weeks.
AI can fix a broken education system
Where, how and what our children learn is set to change beyond recognition.
Machine learning may make you worse at decision-making
Perils lie ahead for businesses entering the age of AI-powered insight.
Preparing for impact
Change can be uncomfortable. We help clients embrace discomfort while
considering the future, to maximise opportunities.
Advanced thinking
Through our R&D programme, we’re exploring how AI might impact everything from education to volunteering and design systems.
Effective AI innovation
Else is already the strategic design partner on a number of AI-powered innovation projects. See case studies here, with others soon to follow.
Free your humans
As AI gets better at automating and streamlining a range of tasks, businesses will change and roles will evolve.
Knowing how and where to use AI in your business will free your humans to focus on quality control and adding strategic or editorial value.
Find data-fuelled inspiration
Leveraging the data that AI can access will allow you to create new products, features, services and business models that were never before visible.
Launch faster, improve earlier
Anyone claiming to know everything AI can do for your business almost certainly doesn’t. We anticipate it will be a powerful propellor for agile iteration and improvement – helping you identify pain points and optimising processes.
The only way we’ll know what it can do for you for certain is to roll our sleeves up and find out.
Deliver on the promise of personalisation
AI can help you understand an audience, both more broadly and individually in greater depth. Deployed in the right way, AI will go far beyond segmentation towards genuine personalisation – taking your customer experience to the next level and staying ahead of their expectations.
Our perspective
Anyone can look smart by holding forth about what might happen in a year or ten. But the kudos belongs to people rolling up their sleeves and making something useful right now
Matt Watkinson, author of ‘Mastering Uncertainty’
Discover what you can make right now
In our guided session we’ll help you make sense of what AI really means for your business and industry as a whole.
Explore the opportunities it presents, gain a better understanding of any risks and considerations, and leave with the confidence to innovate and create disruption.
Effective AI innovation
Change starts with a conversation