The importance of Ownable Moments in an AI-driven future
ELSE's work and thinking on AI, from an AI-powered scam detector and a tool for finding the truth in what's on offer to what AI could mean for business.
Releasing Norton Genie
An AI-powered scam detector from design to launch in under 8 weeks.
Weeding out the bad from the Good.Choice
Working with Good.Choice to launch a new way to find the truth in what’s on offer.
AI can fix a broken education system
Where, how and what our children learn is set to change beyond recognition.
Free your humans
As AI gets better at automating and streamlining a range of tasks, businesses will change and roles will evolve.
Knowing how and where to use AI in your business will free your humans to focus on quality control and adding strategic or editorial value.
Find data-fuelled inspiration
Leveraging the data that AI can access will allow you to create new products, features, services and business models that were never before visible.
Launch faster, improve earlier
Anyone claiming to know everything AI can do for your business almost certainly doesn’t. We anticipate it will be a powerful propellor for agile iteration and improvement – helping you identify pain points and optimising processes.
The only way we’ll know what it can do for you for certain is to roll our sleeves up and find out.
Deliver on the promise of personalisation
AI can help you understand an audience, both more broadly and individually in greater depth. Deployed in the right way, AI will go far beyond segmentation towards genuine personalisation – taking your customer experience to the next level and staying ahead of their expectations.
Our perspective
Anyone can look smart by holding forth about what might happen in a year or ten. But the kudos belongs to people rolling up their sleeves and making something useful right now
Matt Watkinson, author of ‘Mastering Uncertainty’
Leveraging AI for business
In our guided session we’ll help you make sense of what AI really means for your business and industry as a whole.
Explore the opportunities it presents, gain a better understanding of any risks and considerations, and leave with the confidence to innovate and create disruption.