Releasing Norton Genie

An AI-powered scam detector from design to launch in under 8 weeks.

AI can fix a broken education system

Where, how and what our children learn is set to change beyond recognition.

Machine learning may make you worse at decision-making

Perils lie ahead for businesses entering the age of AI-powered insight.

Preparing for impact

Change can be uncomfortable. We help clients embrace discomfort while
considering the future, to maximise opportunities.

How good change starts

Advanced thinking

Through our R&D programme, we’re exploring how AI might impact everything from education to volunteering and design systems.

Explore our R&D

Effective AI innovation

Else is already the strategic design partner on a number of AI-powered innovation projects. See case studies here, with others soon to follow.

Explore our work

Anyone can look smart by holding forth about what might happen in a year or ten. But the kudos belongs to people rolling up their sleeves and making something useful right now

Matt Watkinson, author of ‘Mastering Uncertainty’

Discover what you can make right now

In our guided session we’ll help you make sense of what AI really means for your business and industry as a whole.

Explore the opportunities it presents, gain a better understanding of any risks and considerations, and leave with the confidence to innovate and create disruption.

Effective AI innovation


Opening a path to success for disadvantaged students

Through this multi-faceted approach, blending educational growth with personal development, this service represents a new, more hollistic approach to learning and development.

Change starts with a conversation

Let's get started