Else work with innovators, catalysts, and leaders to redefine the future

Since 2010, Else has worked alongside the people causing disruption or responding to it – those who spot opportunities for growth, are driven to get ahead of emerging technology, and continuously seek results for their business.

With them, we map opportunities, bring visions to life, and create cultural alignment to design new experiences.

We build bespoke support systems for change from our range of capabilities:

Strategy and innovation

  • Experience strategy & concepting
  • Effectiveness benchmarking
  • Stakeholder visioning
  • Emerging tech exploration
  • Forecasting & future signalling
  • Trends & opportunity mapping

Product design and leadership

  • User research and validation
  • Experience concepting and prototyping
  • Design systems and DesignOps
  • Digital brand creation
  • Content strategy and creation
  • Multi-channel/spatial design

AI transformation

  • AI readiness: team and business
  • AI visioning and alignment
  • AI business case creation
  • AI product strategy
  • AI concepts and pilots
  • AI implication and scenario planning

Effective AI innovation

Releasing Norton Genie

An AI-powered scam detector from design to launch in under 8 weeks.

Exploring loyalty with Else was one of the most enjoyable and rewarding things I’ve done in my career to date”

Global Head of Loyalty, Shell

Else ventures

Change starts with a conversation

Let's get started