Else work with innovators, catalysts, and leaders to redefine the future
Since 2010, Else has worked alongside the people causing disruption or responding to it – those who spot opportunities for growth, are driven to get ahead of emerging technology, and continuously seek results for their business.
With them, we map opportunities, bring visions to life, and create cultural alignment to design new experiences.
Innovation pathways
Depending on what you’re looking to achieve and when, we design the right solution, within a horizon that’s feasible, supported by a shared belief in its business value.
We call this effective innovation.
AI innovation
No one can predict when, and how rapidly, AI will become part of everything. We create space for individuals to explore, teams to prepare, and businesses to build future resilience.
A support system for change
Strategy and innovation
- Whitespace product/service innovation
- Product/Service visioning
- Experience Effectiveness strategy
- Forecasting & future signalling
- Trends & tech & opportunity mapping
- Business Case / Case for Change support
- Design leadership & cultural change
Product and service design
- CX/Service Design
- Proposition development
- Experience concepting & prototyping
- User research & validation
- Digital brand creation
- Content strategy & creation
- Design systems & DesignOps
AI transformation
- AI readiness: team & business
- AI visioning & alignment
- AI business case creation
- AI product strategy
- AI concepts & pilots
- AI implication & scenario planning
- AI Trusted Interactions Assessment
Areas of expertise
Future backwards
Working with clients to optimise the now, accelerate the next, and build resilience for the future.
Ownable experiences
Beyond frictionless tech and automation, delivering essential human-centric experiences.
Product launches & joint ventures
Co-investing, creating and launching innovative products and services.
Trust & identity
Designing safe, seamless and trusted interactions between people and brands.
Exploring loyalty with Else was one of the most enjoyable and rewarding things I’ve done in my career to date
Global Head of Loyalty, Shell
Else ventures
Investing in impact products
We are actively co-investing, creating and launching products that we believe will create a positive impact. Speak to us for more information on our ventures.
Change starts with a conversation