Else work with innovators, catalysts, and leaders to redefine the future

Since 2010, Else has worked alongside the people causing disruption or responding to it – those who spot opportunities for growth, are driven to get ahead of emerging technology, and continuously seek results for their business.

With them, we map opportunities, bring visions to life, and create cultural alignment to design new experiences.

A support system for change

Strategy and innovation

  • Whitespace product/service innovation
  • Product/Service visioning
  • Experience Effectiveness strategy
  • Forecasting & future signalling
  • Trends & tech & opportunity mapping
  • Business Case / Case for Change support
  • Design leadership & cultural change

Product and service design

  • CX/Service Design
  • Proposition development
  • Experience concepting & prototyping
  • User research & validation
  • Digital brand creation
  • Content strategy & creation
  • Design systems & DesignOps

AI transformation

  • AI readiness: team & business
  • AI visioning & alignment
  • AI business case creation
  • AI product strategy
  • AI concepts & pilots
  • AI implication & scenario planning
  • AI Trusted Interactions Assessment

Areas of expertise

Effective AI innovation

Releasing Norton Genie

An AI-powered scam detector from design to launch in under 8 weeks.

Exploring loyalty with Else was one of the most enjoyable and rewarding things I’ve done in my career to date

Global Head of Loyalty, Shell

Else ventures

Change starts with a conversation

Let's get started