Else is an independent experience design, strategy and innovation consultancy.
We work with innovators, catalysts, and leaders to identify new opportunities, bring ideas to life, and create the cultural alignment to launch with success.
Launching new digital products & services
You’re trying to enter a new market, or launch a new service proposition.
We help start-ups to large businesses shape, refine and launch new breakthrough products into market.
Responding to market disruption
You’re feeling changes in regulation, start-up agility, market forces, new trends impacts.
We help businesses turn threat into opportunity and find the whitespace to create new winning services.
Improving your current digital offer
You’re struggling to keep up with the competition, or want to stay ahead.
We help businesses drive better results through their digital estate through incremental improvement.
We design for now, next and future.
Forging the future
Redefining travel with Autonomous AI Agents
Discovering new Ownable Moments™ in travel
Evolving the now
Doubling digital revenues for Fred. Olsen Cruise Lines
See how we enabled Fred. Olsen to make more from their digital estate.
Innovating the next
Making Priority a reason to never leave O2
Setting a new strategy for success for O2 Priority
Client snapshot
Else makes it possible to imagine your way out of the situation you’re in.
Start-up Founder, and Former CXO at Nivea
It was so good, we patented it.
CXO, Accenture Interactive
High-quality output from experienced, insightful leaders and designers willing to challenge when they see an opportunity to push ideas further.
Executive Director of Design, UBS
It was vital for us to find a digital partner who could match our business ambitions. You’ve shown what user-centred design can do for Fred. Olsen Cruise Lines.
Head of Digital, Fred. Olsen
Based on the work Else did, 2.5 million farmers became WeFarm members, with $1m in sales through the marketplace every week.
CEO & Founder, WeFarm
Else helped take us from complex ideas and problems to a living, breathing product that will make a positive, meaningful impact on people’s lives.
Co-Head of SmartWealth, UBS
World-class talent, their ability to deal with complex environments like ours is often beyond any other consultancy I’ve worked with in the past.
Group VP of Digital, T. Rowe Price
The importance of Ownable Moments™ in an AI-driven future
While efficiency and convenience are at an all-time high, something essential is lost in this overly automated environment: the human touch.
Leveraging GenAI for business: how Else helps you enhance, advance, and pioneer
This article delves into these three perspectives, illustrating how Else can guide your organisation in leveraging AI to enhance efficiency, foster growth, and lead transformative change.
Beyond automation: AI's role in augmenting human creativity and innovation
Debate on AI is often focused on the overlap between what AI can and what humans can do; it doesn’t focus on what we could jointly do. A big blue sea of opportunity.
Exploring the future, backwards
We developed our Future Backwards framework for when the way ahead is unclear. Step behind the scenes at Else and size up a powerful diagnostic tool.
Effectiveness
beyond the 9-5
We’re on a mission to become the UK’s most effective design consultancy. That means making a difference: to our work, to our clients, to our colleagues and to ourselves.
Our approach is fuelled by a shorter working week because keeping life in balance means we’re 100% focused on outcomes rather than hours on the clock.
Change starts with a conversation