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EFFECTIVE INNOVATION

Product/Service Innovation

For those looking to launch a new product or probe the landscape for new opportunities.

Experience Design

We work closely with businesses to design products in detail for launch, relaunch or ongoing optimisation.

Embedded DesignOps

For organisations wanting to develop their design capabilities and tools to build a strategic and competitive advantage.

Working with Nivea to explore new skin care services that drive intimacy.

We’re working with O2 to keep Priority ahead of the competition by driving product and service innovation.

Engaging new audiences and improving Fred. Olsen’s digital experience.

Audience research to drive player engagement.

A new proposition for the world’s largest wealth manager.

Delivering loyalty beyond the forecourt.

News & Views

Our Work With X-Lab

How ELSE helped X-Lab make testing faster, simpler and more reliable.

The future value of design

Knowing the marketplace today is evolving faster than ever, and along with customer’s ever-shifting expectations, the pressure to innovate is greater than ever. Effective design can help your business discover future value.

ELSE drives Priority product and service innovation

ELSE has been selected by O2 as the experience design consultancy to help drive product innovation and increase customer advocacy. Since January 2020, ELSE has been working with O2 teams and partners to drive product and service design for O2…

ELSE’S INTERNS JOIN THE 2020 BIMA 100

DAVID FRIEDMANN & JOSEPH SHEPHERD, ACKNOWLEDGED FOR THIER ACHIEVEMENTS AND WELCOMED INTO THE BIMA 100. ELSE recently welcomed in two new interns from the James Dyson School at Imperial College. Nurturing and mentoring interns and bringing design talent up through…

ELSE’s Chief Design Officer to judge at the 2020 Design Week Awards

Dave Dunlop, will be on the hunt for excellence as he joins the Design Week Awards judging panel. Focusing on the digital category, Dave will be assessing the calibre of entries which span interaction design, AI, app design and more.…

ELSE to join BIMA 100 panel of judges

At ELSE we’ve a keen interest in finding and nurturing exceptional design talent. We created our Experience Design Academy to help us do just that in fact. Now our founder and Chief Experience Officer, Warren Hutchinson, will apply this keen…

ELSE and Loterie Romande scoop up two Digital Impact Awards

Experience design consultancy ELSE picked up two awards for their work on Loterie Romande’s new eGaming platform at the 2019 Digital Impact Awards.

ELSE and DBA’s 10th twenty/twenty mentoring programme

For another year running ELSE’s creative partner, Dave Dunlop, will join the DBA’s panel of mentors. Also joining as a mentor is ELSE founder and chief experience officer, Warren Hutchinson, who in earlier years enjoyed being a mentee of the…

ELSE scores 9/10 for expertise and understanding client businesses.

Record client satisfaction rating based on ELSE’s experience design expertise and commitment to understanding clients’ businesses.

Gold for ELSE and Loterie Romande.

Experience design consultancy ELSE has won a Gold Award for its work on Loterie Romande’s new eGaming platform at the DBA Design Effectiveness Awards 2019.

Experience Accelerator™

Launching something new?

For established businesses or funded start-ups, our Experience Accelerator™ takes a product idea and transforms it into a viable product/service proposition. An intense yet inclusive approach produces compelling and detailed output that paves the way to launch.

Allow 6-8 weeks

Experience Accelerator™

Experience Explorer™

Probing future ideas?

For established businesses, our Experience Explorer™ reveals new product/service opportunities by taking a forensic look at emerging trends, technology and behaviour. The outcome can set the tone for the next 2-3 years – business strategy meets high-grade design thinking.