AI innovation

Explore the opportunities emerging. Prepare to launch your next AI-powered product. Capitalise on this moment.

We’ve defined a set of start-points to help companies at different stages embark on their own AI innovation journey.

AI Primer

The Primer helps individuals or teams raise awareness of the change AI is bringing, create consensus on the direction of travel, and agree on product and service opportunities that respond to the disruption.

Through this early innovation sprint, we learn about your state of readiness, help you build a case for change, and offer the most appropriate innovation path, before engaging the broader business.

What it involves

A package of intensive but inclusive co-creation activities for you and your team.

    1. Priming
      A chance for us to introduce the AI opportunity, and to learn how well set your business may be to innovate. This establishes the brief and gets everyone to the same start line.
    2. Gathering
      All we know about your business, customers and the landscape, and conducting any secondary research, to inform the AI Future Backwards session.
    3. AI Future Backwards 
      A guided conversation defines a desired future state, then charts the path towards it – considering the business, landscape and audience opportunities.
    4. Vision playback
      We present back the case for change and your AI vision.

What you'll get

A case for change that outlines a range of AI opportunities. You’ll receive three innovation pathway options – along with our recommendations, expected investment for each, ROI, and commercial models to attract buy-in and funding for the next stage.

Plus plenty of AI-powered inspiration for your organisation to get excited about, as well as deeper insight into strategic partnership with Else.

AI Strategies

With our experience in the last two years of taking AI-powered products to market, and guiding organisations towards clarity, we’ve devised a three-lens approach to crafting product and service strategies:


First, you’ll learn how to use AI as a productivity and workflow assistant.

We will guide you through pinpointing, prioritising and deconstructing workflows for AI integration; identifying which tasks and constituent steps AI can perform faster or more accurately; and piloting AI solutions to assess their impact.


Next, we focus on leveraging AI as your strategic thought-partner.

You’ll learn how to enhance the features and functionality of existing products and services. We’ll show you how best to use AI to generate ideas, how you can establish dedicated teams and practices to make continuous AI-driven enhancements, and how to develop strategic roadmaps.


With this future-facing perspective, you’ll find AI-powered business possibilities on the horizon.

Taking a speculative design approach, you’ll explore and imagine alternative futures, learn how to use AI tools to sense opportunities and threats, build confidence in implementing AI to deliver disruptive innovation, and develop the resilience required to thrive amid all-new business models.

AI Accelerator

Launch a new AI-powered product or service to transform your customer experience.

This approach is fast, comprehensive and collaborative – for businesses looking to capitalise on the opportunities presented by AI and other emerging tech, to propel themselves ahead of the competition.

What you'll get

Your AI-powered product or service vision realised in a tangible way, together with a plan for what’s required:

  1. Experience strategy
    This sets out how people will experience the new product or service, and how it evolves: a bespoke framework of audience takeaways, design principles, unique experience themes, opportunities, and Ownable Moments™.
  2. Audience shift
    A set of personas to describe the needs, desires and pain points of the audiences we’re designing for, and the behaviour shift we aim to bring about in them. A new experience blueprint details the end-to-end CX – mapping channels, touchpoints, and personas.
  3. Prototype and roadmap
    A high-fidelity prototype demonstrates AI-powered features, functions, interactions, and Ownable Moments™ across the customer lifecycle. The product roadmap shows the way forward at a higher level. And the emergent brand and visual design system provides a brand and marketing-approved toolkit.

Through prioritisation and alignment sessions, we’ll make sure you have the required consensus and key stakeholder buy-in to the new product.

AI Accelerator case study

Launching Norton Genie

In response to online scams becoming ever more sophisticated, Norton asked us to help them design and launch Norton Genie – a real-time, AI-powered scam detector to check if texts, emails, websites and social media posts are legitimate.

Change starts with a conversation

Let's get started