Doubling digital sales for Fred.Olsen Cruise Lines
From a vision to a digital roadmap for change. How we enabled Fred. Olsen to make more from their digital estate.
DBA Gold Design Effectiveness Award 2024
Sector focus
Travel
Whether it’s doubling digital revenue for Fred. Olsen Cruise Lines by bringing their unparalleled onboard experience online, or transforming Geneva.com into your personal local guide, we understand the complexity and unique qualities of the travel customer experience.
Future of travel
Else hosted a discussion on crafting ownable moments in the age of autonomous agents. We showcased a recent R&D project that focuses on the impact of AI Agents on the travel experience. We then ran a panel discussion with people from IHG, Sainsbury’s, John Lewis and Vodafone. Here are some of the thoughts from the event.
An Else R&D project
Redefining travel with Autonomous Agents
Discovering new Ownable Moments™ in travel
Some of our clients in this space
The project over-delivered ROI for our business and opened a digital door to further growth.
Head of Marketing, Fred. Olsen Cruise Lines
For the first time, we can understand our business verticals in relation to the overall customer journey.
CEO, MGM China
A very good team of specialists. They have a unique character, to make the impossible feasible in the time and budget.
Director of Product Development, S7 Airlines
Some of our travel sector work
Rethinking loyalty for MGM China
Putting people at the heart of the MGM loyalty experience.
A local guide for a global audience
Redesigning the official Geneva Tourism website to promote the Geneva region as a world-class tourist destination.
Innovation pathways
Our start-points have been honed over many years to deliver effective innovation. They work for different appetites and speeds of change and bring consensus around the opportunities they create.