A reason to join and never to leave
Working with VMO2 to incrementally improve Priority whilst imagining new ways to drive deeper customer relationships.
Sector focus
Loyalty
From defining the future of connected loyalty for VMO2 to reinventing relationships with our skin to engage with new Nivea customers, we have lots to share on what loyalty is, how it’s nurtured, and what is set to change with Web3 and AI.
A two-way relationship
Every successful business prizes the bond with their customers that ensures they consistently choose their products and services over those of a competitor. But what is loyalty really made of?
If loyalty is about deriving more value from existing customers, what problems are businesses and customers facing today? We examine these issues across three critical areas: technology, customer behaviour, and the market and explore a future vision in our Connected Customer Loyalty article. Or, read on to see more of our experience in this space.
Essential reads
One thing to think about right now
The opportunities in Agentic UX
Customer experience is becoming increasingly automated, with AI-powered agents soon to be offering genuine cognitive, creative and logistic partnerships for our lives online.
The winners of this emerging tech will be those who consider how it can transform their end-to-end experience meaningfully. Watch our webinar recording to discover our perspective on how Agents can positively impact customer experience.
Some of our clients in this space
Some of our work in loyalty
New roads to loyalty
Helping Shell redefine loyalty as a service for customers on and off the forecourt.
AI innovation
No one can predict when, and how rapidly, AI will become part of everything. We create space for individuals to explore, teams to prepare, and businesses to build future resilience.