Else insights

Else | 5 min read

From ideas to impact

How our R&D Programme provides the space to explore ahead of time

Else | 2 min read

From AI-retrofit to AI-native

This year’s SXSW made one thing clear: AI is no longer an optional add-on. It’s infrastructural.

Else | 10 min read

Driving standards: Benchmarking, open standards, and cross-industry collaboration

Part 6: Our final article of the AI and trust series explores how standardising trust practices can benefit not just users, but entire industries

Else | 10 min read

Operationalising trust: Education, feedback and improvement

Part 5: How to operationalise trust—through education, robust feedback mechanisms, and a culture of ongoing improvement. We’ll outline some practical steps to integrate trust into every level of your organisation.

Else | 10 min read

Measuring trust: Else’s Trusted Interaction Score

Part 4: Measuring trust: Else’s Trusted Interaction Score is a structured, data-driven way to quantify how well a service adheres to trust principles.

Else | 8 min read

Dynamic consent and personal AI agents

Dynamic consent isn’t just about adding a few extra toggles—it’s about embracing a fundamental shift in how AI intersects with user autonomy.

Else | 10 min read

Ignoring these CX Principles is a costly mistake

Part 2: While brands want to be ‘trusted’, too few understand what designing trust into their product/service experience looks like.

Else | 10 min read

Trust – the non-negotiable in AI-driven experiences

Part 1: Against a backdrop of AI-based decisions, trust has emerged as a non-negotiable currency.

Else | 6 min read

The European Accessibility Act 2025

A practical guide for change agents. A reminder that good design is inclusive design that can help businesses unlock opportunities for innovation.

Else | 3 min read

A framework for ethical design

New regulations in sustainability, trust, and accessibility present a choice: reactively meet compliance or proactively innovate. Our framework helps businesses go beyond compliance to uncover measurable opportunities in sustainability, trust, and accessibility.

Else | 6 min read

Connected customer loyalty

In 2024, the landscape of customer loyalty has become more competitive and complex than ever. The value offered through loyalty programs must be unique and deepen the customer's connection with the brand.

Else | 3 min read

The importance of ownable moments™ in an AI-driven future

While efficiency and convenience are at an all-time high, something essential is lost in this overly automated environment: the human touch. 

Else | 8 min read

Leveraging GenAI for business: how Else helps you enhance, advance, and pioneer

This article delves into these three perspectives, illustrating how Else can guide your organisation in leveraging AI to enhance efficiency, foster growth, and lead transformative change.

Else | 6 min read

AI & Trusted Interactions - 3 things you need to know

This briefing highlights our top three takeaways on AI’s impact, opportunity and implications. It provides an Else perspective on navigating this continually evolving landscape.

Else | 6 min read

Beyond automation: AI's role in augmenting human creativity and innovation

Debate on AI is often focused on the overlap between what AI can and what humans can do; it doesn’t focus on what we could jointly do. A big blue sea of opportunity.

Else | 3 min read

Exploring the future, backwards

We developed our Future Backwards framework for when the way ahead is unclear. Step behind the scenes at Else and size up a powerful diagnostic tool.

Else | 4 min read

The pathways to innovation

To navigate from A to B, you’ll need to adapt speed and direction. Here’s how to navigate a multi-terrain future.

Else | 6 min read

Behavioural change for good

Promoting a healthier workforce 

Else | 3 min read

Understand the change agent

A change agent turns what’s intangible into results. But who are they and what are their characteristics, or ways of operating?

Else | 6 min read

Future of finance (Part 1)

The first article in our two-part series on ‘How to challenge a challenger bank’, looking at the future of retail banking.

Else | 6 min read

Future of finance (Part 2)

The second article in our two-part series on ‘How to challenge a challenger bank’, looking at the future of retail banking.

Else | 4 min read

Digital lottery design

Find out how we create lottery experiences that are modern, relevant and personal for all players