Make the intangible, tangible

We work with innovators, catalysts, and leaders to identify new opportunities, bring ideas to life, and create the cultural alignment to launch with success.

A support system for change

Product & Service Innovation

We drive transformative change by leveraging emerging technologies such as AI and Web3. Else partners with clients to explore and implement innovative solutions that foster growth and maintain a competitive edge in rapidly evolving markets.

Digital
Strategy

We develop comprehensive plans that align digital initiatives with business objectives. This includes market analysis, identifying growth opportunities, and formulating strategies to navigate technological disruptions effectively.

Experience Design

We craft user-centric digital products and services that enhance customer engagement and satisfaction. This involves creating intuitive interfaces and seamless interactions to elevate the overall user experience.

Get Started

Below are some pathways for approaching innovation depending on what you want to achieve and when.

Explore

Create your now, next, and future CX strategy

Accelerate

Launch an innovative new product or service

Evolve

Improve your current experience for maximum impact

AI Primer

Frame a new opportunity area, create the case for change

AI Strategy

Create your now, next, and future AI strategy

AI Accelerator

Launch an innovative new AI product or service

Ethical CX Framework

A framework to help turn regulatory requirements into innovative, actionable opportunities

We measure our value in real-world impact

6

Design Effectiveness Awards

+300

Projects Delivered

4

Ventures with start-up businesses

Else makes it possible to imagine your way out of the situation you’re in.

Start-up Founder, and Former CXO at Nivea

High-quality output from experienced, insightful leaders and designers willing to challenge when they see an opportunity to push ideas further.

Executive Director of Design, UBS

It was vital for us to find a digital partner who could match our business ambitions. You’ve shown what user-centred design can do for Fred. Olsen Cruise Lines.

Head of Digital, Fred. Olsen

Based on the work Else did, 2.5 million farmers became WeFarm members, with $1m in sales through the marketplace every week.

CEO & Founder, WeFarm

Else helped take us from complex ideas and problems to a living, breathing product that will make a positive, meaningful impact on people’s lives.

Co-Head of SmartWealth, UBS

World-class talent, their ability to deal with complex environments like ours is often beyond any other consultancy I’ve worked with in the past.

Group VP of Digital, T. Rowe Price

Effective Innovation at work

Doubling online revenue

Tactical usability and experience enhancements to draw in new audiences and deliver results in an underperforming channel.

Driving a 39% increase in direct revenue

Redesigning the Avast One experience as a pilot for success. Winner of a Design Effectiveness Award 2023

AI powered scam detection

Launching Norton Genie to over a million installs

Keeping the customer relationship evergreen

Product evolution, strategy, and CX prop development to define the future of loyalty.

Else R&D x
Alzheimer's Society

Accelerating our own product development to help people with dementia live independently for longer.

An eight year relationship across horizons

Design leadership for incremental improvements in the now, alongside huge leaps in design systems and design ops.

Audience-fueled
product development

Global, human insight, data & persona creation to guide the ongoing development of Football Manager features to engage users.

Breaking through
for 2.5m farmers

Product strategy and design to deliver a valuable network for coffee farmers without access to the internet.

Disrupting
the challengers

Clarifying a new vision for the world's oldest private bank, and uniting stakeholders around the launch of SmartWealth 'roboadvisor' in just 18 months.

Signalling the future
of face cleansing

Human-centric propositions to build trust in this iconic brand, deepen customer relationships and explore emerging needs.

Bringing the innovation horizon closer

Experience strategy and a future-ready CX prop to navigate one of the world’s largest companies through changes in their customers’ needs.

See more work

Change starts with a conversation

Let's get started

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