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News & Views

Quick thoughts, opinions and announcements from the ELSE team

From AI-Retrofit To AI-Native

From ideas to impact: a strategic partner for what’s next

Driving standards: Benchmarking, open standards, and cross-industry collaboration

Operationalising trust: Education, feedback loops, and continuous improvement

Measuring trust: Introducing Else’s Trusted Interaction Score (TIS)

Rethinking permissions in a world of autonomous decision making

The European Accessibility Act 2025: A practical guide for change agents

Ignoring these CX Principles is a costly mistake

Trust – the non-negotiable in AI-driven experiences

An ethical CX framework for decision-makers

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