our expertise

We deliver effective innovation and behaviour change through design

Launching new businesses

Start ups & scale-ups

In 2013 we helped launch WeFarm, a project that enabled coffee farmers in developing countries to share knowledge on farming via SMS. Since then it has passed over 1M translated messages. We love working with startups that want to change the world for the better, if you are too then we’d love to talk.

Startup and Scale-up

Leading the change

Financial services

From launching new digital banks to helping large financial organisations deliver digital transformation, we’ve been a trusted advisor to many in the financial services sector.

Our FS Experience

Shifting from x to y

Behaviour change

From healthcare to financial services to gaming, we’ve helped businesses deliver a behaviour change in their audience by applying behavioural science techniques. By understanding the desired shift we want to make we can design experiences that are relevant and that stick.

Behaviour change

Purpose driven work

Staff engagement

We’ve worked with a range of large organisations on staff engagement initiates, from helping MGM staff deliver exceptional guest experiences, to helping Ibis Hotels define their onboarding experience. Recently we’ve been working with UBS on embedding a hybrid pod way of working and with Adidas on org design initiatives.

Staff engagement

Driving customer advocacy

Customer loyalty

We’ve helped Shell, MGM look at redefining their loyalty propositions, from points based loyalty schemes into experiences that drive brand loyalty and advocacy. Today, we work with O2 on their Priority proposition, helping to drive product innovation.

Customer Loyalty

launching new healthcare propositions


Our experience in Health and Pharma includes helping accelerate early-stage product ideas, like the BUPA CMO Challenge which aimed to promote a healthier workforce across the worlds biggest companies. Our work with Nivea Skin Care envisioned a shift toward total skin health by introducing new audiences to new ways of creating a more intimate relationship with the largest organ in our body.


Guest and Staff Experiences


Our experience in Travel & Hospitality has led us to work with brands all over the world. We’ve led service design projects to identify new guest experiences and transform existing ones. We’ve been brought in to work on staff and guest experiences — run audience research, run benchmarking studies, redesign the booking experience, and create loyalty propositions.

Travel & Hospitality

Entertaining gameplay

Lottery & gaming

ELSE have extensive experience in creating online gaming experiences. In recent years we have worked with Loterie Romande to launch their eGaming platform as well as UK lottery provider, Camelot, on the Irish Lottery and their winning Illinois Lottery bid.

Lottery & Gaming