• Warren Hutchinson

Warren Hutchinson

Experience Design Director
& Founder


Warren founded Else in 2010 with the intention of creating the company that he’d always dreamed of working for. He leads all strategy and innovation consultancy projects as well as having overall responsibility of running the business.


Having originally gained a BSc in Product Design from Brunel University, Warren is a strategic and conceptual thinker with 20 years experience and a deep background in UX, branding and interaction design. He has worked with clients such as Kodak, Accenture, UBS, Shell and Telefónica and has held strategic design roles at LBi, Universal Music, Oyster Partners and PA Consulting.

Warren leads strategy, innovation and service design engagements, helping our clients chart their customer experiences with a focus on understanding what might be next, how to stay ahead or how to launch a new product.

Having a passion for the links between design education and industry, Warren has been working with undergraduates and post-grad students since 1998, setting up intern schemes and graduate programs pretty much wherever he’s worked, taking great pride in developing promising talent. During this time he has also been a visiting lecturer and external course advisor on the Digital Design & Branding MSc and Design, Strategy & Innovation MA at Brunel University as well as a guest lecturer at Cambridge University for their MBA (recently voted as #1 MBA in the UK, #5 in the world).


Kind words by clients & colleagues

“The digital world advances so rapidly that the talents needed to guide and create brilliantly in it have a hard time keeping pace. There are a very few who genuinely set that pace and who have those talents and the intelligence to use them wisely so that they benefit us all. Warren Hutchinson is, in my experience, among those very few. He is a wise, resourceful, skilful and creative, with a rare humility that makes it a pleasure to collaborate with him.”

Michael Wolff, Michael Wolff & Company

“I deeply respect Warren’s creative but also emotional skills, he can come to meet what you need mentally, he builds bridges and is just down-to-earth practical even though you know he’s got a team who is ahead of you, he gives you a humble style that welcomes your ideas too. If you gotta work with a designer, pick a man who can pull together and support daily a talented team like this“

Dave Bruno, UBS Innovation

“Warren is right. Pay attention to him. It’ll be worth it.“

Rob Lawrence, Chief Creative Officer at Accenture, CXO at Wunderman

Past roles

– Design Director – Universal Music Group
– Head of Multi-channel Experience – LBi
– User Experience Director – LBi
– Senior Experience Architect – Oyster
– UX Consultant – PA Consulting
– Lead Interaction Designer – Yell.com

Past clients

Warren has deep expertise in numerous sectors and has worked with UBS, Bupa, Kodak, Shell, Accenture, Legal & General, Yota, Betfair, Full Tilt Poker, Universal Music, O2/Telefónica, The Rolling Stones & Mick Jagger, Orange, Vodafone, 3, BT, BBC, London 2012, HMV, Multimap, Red Bull F1, F1, Adecco, ITN Source, Barratt Homes, Etihad Airways, British Airways, S7 Airlines, Learn Direct, Times Educational Supplement, L’Wren Scott, Allen & Overy, Beats / Monster Headphones, NHS.

On a personal note

When injury permits, Warren can be found training for a triathlon or adventure race mostly because he’s easily attracted to new sports with a magpie like tendency for sports kit and gadgets. He’s also a very busy father of three, a keen mountain biker, road cyclist and triathlete, less-than-part-time snowboarder, photographer, sometime wannabe DJ, vinyl collector and a terrible bassist. Really terrible.

More on Warren

Read client reviews and testimonials on LinkedIn, Follow on Twitter, or do nothing.


Warren's Stream – things read, snapped, pinned and places visited.