Web 1.0 - The internet's beginnings

The first version of the internet was defined by a few key features. It was static, read-only, and one-way. That is, users consumed content, but did not contribute to it.

Think: Britannica online

Web 2.0 - A two-way street

This version of the web is dynamic, read-write, a two-way street where users consume, contribute, and collaborate.

However, the price for this dynamism is centralised data. That is, the majority of users’ data being held by large tech companies.

Think: Social media

Web 3.0 - Now and beyond

Web3.0 is an intelligent, decentralised, read-write-OWN web. With “own” referring to user ownership of their data.

Ultimately, Web 3.0 seeks to give back users ownership of their data; a web owned and controlled by the many, not the few.

Think: Cryptocurrency

Imagine a world free from identity theft and fraud

In a Web3 world, your data is stored in a place that only you and those you allow have access.

Imagine a world where you know who to trust on social media and in the news

Misinformation, fake news, spam, and bot accounts are a real and existential threat in today’s digital world.

Imagine a world where travel is consolidated, organised, and stress-free

Digital identity Web3 concepts can facilitate a travel world where carrying your passport is a thing of the past.

Imagine a world where your medical history is easily accessed and shareable

Web3 will allow you to share your medical history so that doctors, patients and carers can access relevant information.