Living better with dementia

Just under 1M people in the UK are living with dementia. 1 in 2 people will be affected in their lifetime by this life-altering disease

For people living with dementia, this means letting go of their independence and entering a world that is confusing, frustrating and in some respects humiliating. For their loved ones this is an unforeseen burden they now carry with little support or reassurance.

Instinctively focuses both on the person living with dementia and their primary carer, creating a solution which is mutually beneficial to make living with dementia an easier-to-manage experience.

Personal, adaptable, life-changing

Instinctively addresses the loss of autonomy faced by individuals with dementia and the significant burden on their carers. Our product supports daily living by embedding routines into memory, using discreet, adaptive technology that integrates location-based recognition and personalised sensory cues. This system not only facilitates habit formation for those with dementia through wearable devices that provide timely and contextual prompts but also enables carers to collaboratively customise these routines to the individual’s preferences. By making daily tasks more manageable, it aims to reduce confusion and enhance independence.

What’s next for the project?

The Alzheimer’s partnership ended with validating a working proof of concept product with end users — both people living with dementia and their carers. The next stage for Instinctively is to seek further support to advance the product to an open beta launch. During testing, we also identified other audiences that could benefit from the product, so we have been seeking to validate the idea with those groups. We hope that Instinctively can launch and help extend independence among people living with dementia. Get in touch if you’d like to hear more or are interested in getting involved in the project.