Redesigning Loterie Romande's eGaming platform
Founded in 1937 with the objective of working for public good, Loterie Romande is the lottery provider for the 6 French-speaking Swiss Cantons. With values of respect, trust and loyalty, Loterie Romande is a well known Swiss institution.
An estimated 63% of the French-speaking Swiss population are Loterie Romande players, but the online offer was outdated and inflexible so needed a large rethink. Else worked with Camelot Global Services to deliver a new platform that provided more opportunity to players and the business alike