Realising a future design vision for an automotive content publisher
As Australia’s largest automotive content publisher, Car Advice is the region’s top destination for automotive information – providing premium long-form editorial and video content.
As a business, Car Advice relies on advertising revenue to support their operations and on a good experience to encourage its users to visit more often and stay on the for site longer.
Else were initially appointed to work with Car Advice to establish a future vision and enhance the current experience for their active readership, by creating more relevant and powerful links between content.
The second phase that focused in providing a framework and a series of assets that would allow Car Advice to realise the first step towards fulfilling that vision.