What We Do
We discover new opportunities, design the experience & sustain the advantage.
Making the intangible, tangible
Think big, start small, scale fast
Over years of experience, ELSE have honed an approach to product/service innovation that reveals opportunities, builds alignment and sets out clear practical steps to take things to the next stage.
We have different approaches and commercial options that allow us to work with Founder-led startups, scale-ups and established businesses, as each has its own nuances when it comes to accelerated innovation.
We’ve used this approach for larger organisations such as UBS, Shell, Nivea and Kodak as well as for fledgeling startups looking to make an impact on the world such as WeFarm, Flowgem and Future Cities Catapult.
Clients come to us to…
Launch something new
You’re trying to enter a new market, or launch a new service but you’re not exactly sure how to land the proposition. We’ll help you leapfrog the competition and create the next big thing.
Respond to disruption
You’re experiencing changes in regulation, start-up agility, market forces and new trend impacts, unsure of how to react or where to look for the answers. We’ll help you take advantage of the change.
Shake things up
As companies grow, the experiences they provide, both internally and externally, can become outdated. We’ll help you take the next step in your journey, ensuring that your experience exceeds the expectations of your customers.
Launching something new?
For established businesses or funded start-ups, our Experience Accelerator™ takes a product idea and transforms it into a viable product/service proposition. An intense yet inclusive approach produces compelling and detailed output that paves the way to launch.
Allow 6-8 weeksExperience Accelerator™
Probing future ideas?
For established businesses, our Experience Explorer™ reveals new product/service opportunities by taking a forensic look at emerging trends, technology and behaviour. The outcome can set the tone for the next 2-3 years – business strategy meets high-grade design thinking.
Allow 6-8 weeksExperience Explorer™
Startup or scale-up?
For early-stage innovation projects, our Product Primer™ brings your idea to life by partnering our design capability with your product vision. Together we create a prototype user journey along with pitch deck to drive momentum, foster buy-in and invite investment.
Allow 4-5 weeksProduct Primer™
Staff Experience Explorer™
Exploring the staff experience
To help foster the right culture, our Staff Experience Explorer™ reveals high-value staff engagement opportunities and takes a forensic look at emerging trends, technology and staff behaviour. The outcome can set the tone for staff engagement over 1-3 years – Strategic workforce planning meets high-grade design thinking.
Allow 6-8 weeksStaff Experience Explorer™
We've helped the following clients with service innovation
Experience is everything
Delivering to market beautiful and elegant product experiences.
We define, design and deliver effective and award-winning products and services that balance user needs with business objectives; increasing revenue, optimising operations and driving satisfaction.
We work with companies, often co-locating, to launch new products into market. Focusing on the behavioural change we want to encourage within our target audience, we work on internal and external experiences.
We don’t specialise in a sector and we don’t peddle a particular technology. Instead, we reserve our efforts in truly understanding the needs of your audience and business, delivering cross-channel experiences that provide impact to both.
Start with research and insight
Empathy is the bedrock of good design and we use research to build a firm understanding of the audience, business and market in which the product or service is to exist.
Insight helps inform new opportunities and provides continuous validation of our work with your stakeholders and customers. We build a custom research plan with you in order to gather insights around the proposition and build an understanding of our users’ goals, motivations, lifestyle and behaviours.
Assessment of both direct and lateral market competition is an invaluable tool in helping identify areas of opportunity.
Attention to detail
Our User Experience, Interaction Design and Development teams work in tight collaboration with clients and their partners to bring elegant experiences into the market.
Working across every aspect of the experience, we detail the product vision and bring it to life, with a dedication to ensuring that our design work is refined.
During the critical stages of delivery, we often co-habit with our clients, to ensure real tangible collaboration and efficient communication – it’s just not something we say, it’s something we believe in and do.
Launched is never done
Being no.1 requires vigilance. Once a new product or service is launched, or if it is already in the market, we’ll keep you ahead of the game.
We review products against overall business goals, objectives, KPIs and benchmark data. We’ll conduct research with end-users and stakeholders, ensuring that we evolve a service so it continues to delight and exceed expectations.
We work with you to hone the customer experience in response to how it’s being used, it’s impact on other channels and the shifting context in which it exists. We don’t believe that there is an ‘endgame’ – only continual improvement.
Some clients challenges we've worked on
Elevating the business value of design
DesignOps: helping businesses set up better design practices, tools and workflows.
At ELSE, we help organisations utilise design as an on-going strategic advantage for their business — whether that’s helping to launch a new proposition, redesign or optimise an existing product or service.
As product development methodologies have matured, successful collaboration necessitates a design partner who is willing to co-locate, share your perspective and be a valuable part of your team.
The need for high functioning, client-side design teams has never been greater and with so many varied and exciting opportunities on offer, attracting and retaining the best talent is harder than ever.
ELSE’s ‘flexible bench’ model can embed any combination of strategy, user experience, design, development and delivery management resources to augment your existing teams, together with a co-location manifesto, that allows our team and you to get the best out of each other.
Either as a consultancy engagement or by working together on a product, we aim to transfer our experience and working practices to help your organisation develop its design and product development capabilities.
Embedding doesn’t have to mean co-locating
Although the nature of work has recently changed to reflect remote working and more disparate team working, ELSE has a long track history of helping establish design practices remotely, including with the Swiss National Lottery, O2 Priority, T. Rowe Price, Geneva Tourism and Kodak.
A Common Language
We help organisations drive efficiencies and standardise their approaches to design across their digital estate and touchpoints. Starting with an audit we build a comprehensive plan of what it takes to align global design teams and multiple stakeholders on a universal design system.Design Systems Audit
Understanding how design can enable business value
Different organisations are at different stages of design maturity. It’s critical to understand this in order to see how design can increase the value within that business.
Our Design maturity review helps business leaders identify where they are, where they want to get to and the plan that needs to be put in place to get there.Design Maturity: How to overcome those growing pains