A changing lottery landscape
Digital is having a transformative impact across industries. New technologies create new ways to engage customers, spurring ever changing, ever increasing, customer expectations.
The benchmark for customer experience excellence is now often set outside your own industry, imported from the products and services that meet customer’s needs elsewhere.
These changing expectations are having a particular impact on the way lotteries are run worldwide.
Compound this with the rise of a digital-native millennial generation, and the imperative for lotteries to have a sound digital transformation strategy is clear.