David’s training, via Brunel University, is as an Industrial Design Technologist. As a star student he had ‘Dads Cabs’ picked up and stocked by Mark’s and Spencer, one of the UK’s premier retailers. In addition to working with Boeing’s Payloads Concept Center in Seattle on his ‘Promenade’ concept.
As an experience design strategist David is engaged most typically in the empathise and define stage of Else’s design thinking approach. His focus is on rapidly synthesising all the information pertinent to a client’s problem. David looks wider than just direct competition and brings issues to do with legislation, politics, customer behaviour and culture to distill into insights to be implemented by the team.
He has particular sector expertise in Financial Services, having spent a year on the UBS Smart Wealth project team in addition to public sector, health and careers. His international portfolio includes a stint based in Singapore with his public sector client.
David is generous with his time and knowledge and is the most regular contributor to the Else blog.
More information on David’s work, experience and recommendations can be found at: