Head of Design
Barry head’s up our design team at ELSE and is in charge of ensuring the right culture is fostered for the design team to create the best work they can. Often leading multi-disciplinary teams, Barry works to create strong links our between our creative culture and our clients business.
Having gained a BA Hons in Graphic Communication from the UCA, Barry is a conceptual thinker and skilled designer with over 14 years experience in UX, branding and interaction design.
He has worked with clients such as Mercedes-Benz, Adidas, Innocent drinks, Rolex and P&G and has held creative lead roles at LBi, Leo Burnett, Holler, Freemavens and Five by Five Global.
Barry has expertise across numerous sectors and has worked with Mercedes-Benz, RedBull, Adidas, Lacoste, McDonalds, Absolut Vodka, Gucci, Rolex, NCS, Escada, Pearson, Barclays, Halifax, British Gas, Hamleys, John Frieda, Revlon, Patron Tequila, B&Q, 2K, Sega, The Co-Operative, NOW TV, Channel 4, Value Retail, Etihad Airlines.
Barry is a drummer, keen Instagrammer and magician!
Kind words by clients & colleagues
“Baz is one of a kind. When things get busy and creative needs to fly out the door, you can rely on Baz to have a level head and sweat the details. And I mean real details. The way he can zero in on a beat, on a timeframe and bring a level of finesse to film creation is a joy to watch. I’ve relied on him as my right hand on many occasions. We’ve had great chats about art direction, creative and design and I’ve always enjoyed them. Baz can easily master big picture thinking whilst being aware of the more quantifiable realities of modern-day marketing. And he’s a really, really nice chap.”
Chomoi Picho-Owiny, Global Creative Partner, D&AD New Blood judge, mentor, panellist + speaker.
“Barry is one of the good guys. I’ve had the pleasure of working with him on a number of clients and projects. Each time he finds a fresh, interesting insight and is able to lead strong ideas from conception to well crafted executions. I’ve seen him manage difficult teams, clients and projects with ease and produce excellent creative time and time again. If you told me Barry was in charge of my ad campaign, website design or whatever else, I’d sleep easy knowing it was in safe hands.”
Joe Furr, Founder and Creative Director at Point
“A blessing to work with a creative director who thinksstrategically. Connecting brand ideas with consumer insights tocreate awesome stuff that 1) answers a problem and 2) is actuallyuseful to people. Baz doesn’t do average, he doesn’t stop until it’s right.”
Nick Blenkarne, Creative Strategy Director at Imagination