30 October 2017
England Golf choose Else London
Else chosen to help England Golf grow the game of golf
Else London have been appointed by England Golf to refresh their brand language and overhaul their digital experience, to better engage its audiences around the game of golf.
The work is part of a new five year strategy, that will see the organisation engage more people around the sport, as well as better support clubs and counties with both resources and business planning.
The project will see a complete redesign of England Golf’s website, to deliver a better experience to golfers and golf businesses across the calendar year. To do this, Else will develop a flexible content structure, that allows the site to flex to the different demands throughout the calendar year.
“We are delighted to be working with England Golf — a fantastic organisation with a passionate team, on the cusp of significant change. The many great stories the game’s governing body has to tell presents a wealth of opportunities for how the organisation is perceived”, said Dave Dunlop, Creative Partner at Else. “We want to build a more accessible proposition, whilst still allowing the high calibre amateur competitions to shine through.”
The website is due to go live in February 2018 and will see a plan of progressive enhancements ongoing, as different campaigns continue to grow the game.
Tanya Allen, Marketing and Communications Director at England Golf commented, “refreshing our brand proposition and relaunching our website represent key components of a wider strategic overhaul of how England Golf engages with its many audiences around the game. We are excited to be partnering with Else to help us shape the future of our organisation and how we interact with our members, clubs and counties.”
ABOUT ENGLAND GOLF
England Golf is the National Governing Body for amateur golf in England. They are at the heart of grassroots golf, inspiring people to have a lifelong involvement in the game.
Their work introduces new golfers, juniors and adults, to start playing the game as well as increasing the interest and participation in golf. Working with our partners we offer business support to clubs to encourage more golfers to enjoy the benefits of club membership and to help promote the game as being accessible, fun and family friendly. England Golf also maintains a uniform system of handicapping.
For competitive golfers, England Golf provides championships for all ages and abilities, both in individual and team events, hosted at some of the most prestigious courses across the country, some with qualifying events at any club. This year we have run around 54 championship events.
Also published on Medium.