06 November 2017
Delivering the CarAdvice design vision
Else London helps CarAdvice improve user experience and brand engagement
November sees the roll out of the latest phase in CarAdvice’s evolution, towards its goal of becoming a leading player on the world automotive content publishing stage.
Already established as Australia’s largest independent publisher in the sector, this launch is the culmination of an ongoing and highly-collaborative relationship with Else London. Since being appointed in 2016, following a competitive pitch, Else have been working iteratively on the platform, providing user experience guardianship and developing a richer visual presentation.
This latest engagement focused on the validation of CarAdvice’s new content model, through a combination of user research, analytics insights and expert knowledge with the aim of streamlining the experience whilst boosting ad revenue across devices, particularly mobile.
Else then delivered this content model across key landing pages, introducing more consistency and standardisation as well as creating more relevant and powerful links between content, to encourage more organic content consumption and in turn, more page impressions.
The solution Else developed was based around a responsive framework for the landing pages, that simultaneously balanced the needs of users, advertisers and the site owners.
Cam Smith, CTO at CarAdvice said
“The decision to work with an international design consultancy was a deliberate part of our strategy to broaden our focus beyond our traditional local partnerships. Else have rewarded that decision through the maturity of their product thinking, and the quality of their output. Their ability to intuitively understand our audience and business model allowed them to correctly measure the pace of innovation required, and iterate in a highly collaborative manner.”
Also published on Medium.