We work wherever people, brands and technology come together

Capabilities

Digital Transformation

We work within businesses to adopt new digital technologies and embrace smarter ways of working that increase value to both staff and customers.

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Strategy & Innovation

We work with senior stakeholders to uncover new opportunities that will increase revenue and improve operational efficiency — brought to life as prototypes.

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Research & Insight

Empathy is the bedrock of good design. We use research to build a firm understanding of the audience, business and market in which the product or service is to exist. 

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Design and User Experience

Our User Experience, Interaction Design and Development teams work in tight collaboration with clients and their partners to bring elegant experiences into market.

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Experience Management

Being no.1 requires vigilance. Once a new product or service is launched, or if it is already in the market, we’ll keep you ahead of the game.

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Digital Transformation

Digital Transformation

Digital Transformation

Change from the inside

We work within businesses to adopt new digital technologies and embrace smarter ways of working that increase value to both staff and customers.

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Strategy & Innovation

Strategy & Innovation

Strategy & Innovation

Launching new digital businesses

We work with senior stakeholders to uncover new opportunities that will increase revenue and improve operational efficiency — brought to life as prototypes.

Working with organisations of all sizes — from startups to multinationals — we employ a ‘Design Thinking’ approach, bringing clarity and consensus through a tangible shared vision of the future. 

Our inclusive approach is designed to engage and align the business, to identify and drive new experience opportunities forward to a prototyped form, so they can be vetted and tested. 

Our strategy and innovation approach has helped the likes of UBS launch a new business in the UK targeting a new customer. We’ve helped WeFarm launch its multi-award-winning SMS platform to farmers in developing countries and we’ve helped Bupa understand what it takes to promote a healthier workforce across 50 of the best companies in the world.

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Connected customer loyalty

Connected customer loyalty

We’ve worked with a range of organisations to help set their digital loyalty strategy, and have identified the key elements that drive consistent customer engagement over time.

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Research & Insight

Research & Insight

Research & Insight

The bedrock of good design

We use research to build a firm understanding of the audience, business and market in which the product or service is to exist. 

Insight helps inform new opportunities and provides continuous validation of our work with your stakeholders and customers.

We build a custom research plan with you in order to gather insights around the proposition and build understanding of our users’ goals, motivations, lifestyle and behaviours.

Assessment of both direct and lateral market competition is an invaluable tool in helping identify areas of opportunity.

It’s important to build a picture of the landscape you operate in, to assess ‘best-in-class’. But more importantly, we look to stimulate this with lateral examples of products and services that spark imagination and reinvention.

We also conduct research post-live, to triangulate benchmark and analytics data with best practice and user insight. From this we can identify ways to improve your service offering and to better exploit your technology.

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Evolving staff experience

Evolving staff experience

Digital has amplified the connection between internal company culture and the external perception of the organisation, by creating transparency between an organisation’s employees and its customers.

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Design and user experience

Design and User Experience

Design and User Experience

Bringing the vision to life

Our User Experience, Interaction Design and Development teams work in tight collaboration with clients and their partners to bring elegant experiences to market.

Working across every aspect of the experience, we detail the product vision and bring it to life and make no excuse for our dedication to ensuring that our design work is refined.

During the critical stages of delivery, we often co-habit with our clients, to ensure real tangible collaboration and efficient communication – it’s just not something we say, it’s something we believe in and do.

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Human-centred design

Human-centred design

Design is a process centred on meeting human needs, it requires consideration of the numerous factors that will affect a person’s perception, interaction and engagement with the world.

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Experience management

Experience Management

Experience Management

Ensuring your product remains effective

Being no.1 requires vigilance. Once a new product or service is launched, or if it is already in the market, we’ll help you stay ahead of the game. 

We review products against overall business goals, objectives, KPIs and benchmark data. We’ll run research with end-users and stakeholders, to ensure that we evolve a service so it continues to delight and exceed expectations.

We work with you to hone the customer experience in response to how it’s being used, what its impact on other channels is, as well as the shifting context in which it exists.

We don’t believe that there is an ‘endgame’ – only continual improvement.

The culture and capabilities that enable a product to be a success also need to be nurtured. New skillsets aren’t always identified upfront. We help our clients plug the gaps now and identify the opportunities in the near term. 

Get in touch

If you're interested in hearing more, or you'd like to discuss how we can help you, please get in touch.

hello@elselondon.com

Our perspectives