A SXSW round-up for Design Week

Ethics and real human connection take precedence over hype trends

After two years of no face-to-face SxSW, ELSE made an in-person return to this gigantic conference hosted in Austin, Texas. Here’s the round-up we shared with Design Week.

In our round-up…

  • A more soulful feel to the conference, as people got to reconnect with one another.
  • Notably more discussion around the ethics of what we are doing, challenging the audience to question the choices we’ve made.
  • The new and warmly welcomed Climate Change track.
  • Amy Webb’s tech trends report with views on both good and bad future outcomes that might stem from AI.
  • Sessions on social networks, concerns about where our data is headed, and perspectives on heading to Mars.

As featured in Design Week

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