ELSE and Loterie Romande scoop up two Digital Impact Awards

ELSE and Loterie Romande acknowledged for digital brand design.

Experience design consultancy ELSE picked up two awards for their work on Loterie Romande’s new eGaming platform at the 2019 Digital Impact Awards. The awards, now in their 10th year, shine a light on organisations which demonstrate the value delivered by high-impact, stand-out digital strategies. Comedian Mark Watson presented the awards at last night’s packed-out central London venue, The Brewery.

ELSE took home a silver for ‘best digital rebrand’ and a high commendation for ‘best use of digital in not-for-profit’. The Digital Impact Awards recognise “inventiveness and imaginativeness” and focus on how the latest technologies are deployed for the good of others.

Best digital rebrand: one platform to rule them all

Loterie Romande (LoRo), the lottery provider for the 6 French-speaking Swiss-Cantons, felt their online offer had become outdated and needed a complete rethink. They brought in ELSE in partnership with Camelot Global Services to redesign their eGaming platform (jeux.loro.ch) that provided more opportunity to both players and LoRo. The objective was to offer a modern, relevant and personalised experience for their players with mobile at its core.

ELSE & Loterie Romande win a DBA Design Effectiveness award, 2019

Dave Dunlop, Creative Partner, when asked about the strategic approach said, “We drew on inspiration from a wealth of different online entertainment experiences and designed an experience that brought back a sense-of-occasion to the online gameplay. An experience that adapted to the rhythm of the week by highlighting upcoming events. And naturally it needed a short, snappy and easy-to use UI.”

A winning platform

The redesign far exceeded all original objectives. A great increase in registrations was achieved and player volume doubled, which in turn delivered a +25% growth in sales. The responsive new platform also opened up significant new revenue opportunities, which in turn increased funds available for social good, by bringing a more entertaining and sophisticated experience to players living in Switzerland. Additional opportunities have been made possible through player tracking, cross-sell, repeat usage, CRM and cross-device play, as well as targeted in-platform marketing and personalisation.