New ways to deliver loyalty for one of the world's most valuable companies
Shell Transport & Trading is the seventh largest company in the world as of 2016, in terms of revenue, and is one of the six oil and gas “supermajors”.
ELSE were invited to collaborate with Wunderman and the Shell loyalty team, on how we could raise the value of the UK Drivers Club loyalty programme.
In a highly collaborative approach, ELSE redefined the way in which loyalty was understood. We looked at how Shell could deliver loyalty as a service, to their customers both on and off the forecourt.
This culminated in a workshop with the Shell marketing and loyalty teams, to understand and push forward with a new ways of driving loyalty.