• Redefining Loyalty for MGM China project Redefining Loyalty for MGM China project Redefining Loyalty for MGM China project

Redefining loyalty for MGM China

MGM China

Putting people at the heart of the MGM MLife proposition

Else were asked by MGM China to define the overall experience for their new customer loyalty programme, MLife. Working in collaboration with their senior management teams based on Macau, the project redefined how customers are inspired and supported before, during and after their stay at MGM, Macau.

The project saw us redefine what MLife could be — from an earn and burn loyalty scheme to a philosophy that built loyalty for both staff and customers alike.


Want to know more?

Want To Know More?

For more information on the MGM China project contact Warren.
warren@elselondon.com | +44 (0)203 743 7020